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The Wizard
The Wordsmith
The Webmaster
The Wizard
The Wordsmith
The Webmaster
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cubed · adj, kju:b
(of mathematics) raised to the third power.
Weaving Winning
Websites
I craft premium websites for creators, entrepreneurs and startups who want to convert clients, drive serious revenue and stand out in an ever-crowding market.
Hen³
Because good things come in threes.
It feels like
3 freelancers in one.
Hen³ provides expert proficiency in design, words and code
— making him the ultimate choice for your next website.
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25+
Delighted Clients
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100%
Satisfaction Rate
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Daily
Responses
∞
Passion
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Henry's work is
bloody incredible.
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Ali Abdaal
YouTuber, Podcaster, Entrepreneur
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Hey, I'm Henry.
I create premium websites for ambitious, design-driven people.
Wielding world-class programmes and robust, elegant code, I captivate audiences with stories, illustrations, mockups & animations.
I agonise over the details so that you don't have to, offering consulting services during the design phase and beyond. In short, I am a multidisciplinary front-end developer—doing his best to craft websites that are beautiful, compelling and performant.
Thank you for taking the time to explore my little corner of the internet.
Henry Ludlam-Steinke
@hencubed
Benefits
Creativity. Cubed.
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Tap to your heart's content.
Bespoke,
responsive-first design.
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S**iously
Secu**
Seriously
Secure
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Fast dev.
Fast loads.
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Powerful CMS.
Scaleable & teachable.
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Copy that sings.
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Professional
integrations.
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ROI-driven focus.
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No more hiding.
Specialist SEO.
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Capable, diligent,
experienced.
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One point of contact.
Always.
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Work
A small selection of recent projects.
The YouTube Sensei.
2023
Crafting a clean, sleek and interactive sales page for a premium data-driven internet product.
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Website Development
The YouTube Views Machine
Jamie Rawsthorne
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Figma Design & Webflow Development
The YouTube Views Machine is the brainchild of Jamie Rawsthorne, co-founder of The Zac and Jay Show—one of the fastest-growing channels in UK YouTube history. It uses a systematic, data-driven process to both optimise and grow YouTube channels—and has delivered emphatic results to the likes of Codie Sanchez, Adam Ryan & the team at Morning Brew.
My task was simple: design and craft an interactive website for the digital product which felt premium, yet clean. Jamie wanted the interactions to be advanced, but subtle—with separate pages to delineate his personal story and private consulting offer.
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Project Highlights
Zooooooom.
10,000 Hours.
Drag-and-See.
My favourite part of this project was the high-energy brainstorming sessions Jamie and I had together. I grew up watching The Zac and Jay Show—and it was pretty surreal to be on calls across the world, discussing his digital product and all the ambitious ways we could showcase it. I hope to visit him in Mexico one day; I've heard his WeWork view is incredible...
The Electrifying Coach.
2023
Creating a polished, academic website for the youngest Head S&C Coach the NBA has ever seen.
Website Development
Applied Performance Coach
Dr Ramsey Nijem
Webflow Development
Completing his Masters degree aged 22, Ramsey was recruited into the NBA by the Sacramento Kings. Just 2 years later, he was promoted to Head Strength & Conditioning Coach, in the process becoming the youngest to fulfil that role in NBA history. After completing his doctorate, Ramsey was poached by the University of Kansas Men's Basketball programme, to join as Director of Sport Performance. Within the first year of his arrival, Kansas were the number one team in the country and last year they won the National Championship. A highly-respected name in the industry, Ramsey also runs a live-cohort course which helps S&Cs, ATCs, and PTs increase their knowledge of performance and coaching.
Ramsey sought something sleek, professional and, crucially, academic. His APC course is comprehensive and challenging—and he wanted a design that reflected this. A fan of 'subtle interactive touches', he was keen for website visitors to flow through the long-scroll page with minimal friction. Above all, he wanted to populate the page with a lot of transparent information about the course, but in a way that was not verbose or 'busy'.
Project Highlights
3D Particle Load.
Subtle.
Less Subtle.
My favourite part of this project was the amount of creative agency Ramsey encouraged me to take—he had real trust in my ability and vision. A huge part of his value as a coach and educator is his ability to communicate and inspire, which is certainly something that rubbed off on me during this process. Good luck this season, Jayhawks!
The Ultimate Agency.
2023
Developing a professional yet friendly portfolio site for a young creative agency rapidly scaling to new heights.
Website Development
Amplify
Joe Gannon
Figma Design & Webflow Development
When Joe Gannon founded Amplify in 2021, his sole aim was to position his startup as the single best end-to-end solution for content production and promotion. Within a year, he was running an all-star creative team used by the likes of Ali Abdaal, Jordan Petersen, Sahil Bloom & Chris Williamson. He came to me with a clear mission: his startup had grown exponentially and was ready to take the next steps. He needed a website to reflect that.
With a slew of custom code integrations, the Amplify site aims to walk the line between approachable and professional. It required a complex content management system, built natively within Webflow—which allows visitors to sift between different case studies and examples. Importantly, this is something the Amplify team can update and repopulate, in perpetuity.
Project Highlights
Hello there.
Interaction-ception.
CMS Magic.
Story Time.
The Amplify team are young, hungry and making waves. I remember touching down in Toronto and being met with 10+ excitable voice-notes from founder Joe. I sent twice as many back and before long we were starting Design Phase I. Watch this space—the Amplify team are only just getting started. It's been a pleasure to be part of the ride.
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The Acclaimed Creator.
2022
Programming a series of high-end, performant websites for the world's most-followed productivity expert.
Website Development
Ali Abdaal Ltd.
Ali Abdaal & Team
Graphic Design & Webflow Development
There are few creators who have done more for the productivity, happiness and health movement than Ali Abdaal. With a global following of over 5 million, Ali and his team manage multiple media channels, brand partnerships and live-cohort courses. They approached me with an epic brief—to redesign several key course landers and aggregate all existing pages (made by the incredible @Oliur) into one stylistically-uniform ecosystem. I got to work.
A key desire from the team was that concerning theme. Project leads Angus and Gareth were keen for all pages to lean into a dark 'slate-blue' colourway, but for each page to simultaneously showcase its own twist. In addition, the team wanted to lean away from more traditional testimonial sections and display something a little more interactive.
Project Highlights
Powerful Parallax.
Infinite Loop.
Happy Map.
I've been lucky enough to work with Ali and his core team on multiple occasions now. They've championed me like friends, not clients—and I'm immensely grateful to be a small part of their creative ecosystem. I'm probably due to crash one of their deep work sessions soon..
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The Bestselling Academy.
2022
Building a colourful, dynamic landing page for one of the most sought-after live courses online.
Website Development
Part-Time YouTuber Academy
Ali Abdaal
Graphic Design & Webflow Development
Ali Abdaal understands the power and leverage of YouTube more than anyone—it's catalysed some of the biggest positive changes in his life. Indeed, his Part-Time YouTuber Academy strives to condense 6 years of YouTube experience into an immersive and interactive, 4-week live online course. It has launched a myriad of creators to new heights and established a first-rate reputation for itself in the ever-growing sphere of YouTube content creation.
This project involved a full redesign and refresh of the PTYA course landing page—one of the most important fiscal elements of the business. The brief sought a website that was far cleaner and smoother than before, with sleek interactions that were fun without being garish. An emphasis was placed on presenting the not-insignificant amount of textual information in a more easily-processable way, so as to avoid the 'corporate feel'. This was effectively executed, all whilst doubling the page speed score and improving the UX.
Project Highlights
Polychromatic Hero.
Digestible Grids.
Twitter Testimonials.
In building the hero splash, which transcends multiple page layers, I discovered that Safari renders z-indexes in a completely different way to all other browsers. It took 8 cups of coffee and my dignity on forums to troubleshoot this. Nevertheless, this remains one of my favourite builds to have worked on and I learnt a lot in the process.
The Person Reading?
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Click to explore a more comprehensive explanation of the benefits detailed above. Taking limited clients for Q1/Q2.
Website Development
The Hen³ Partnership
You / Your Company
Figma Design & Webflow Development
First impressions matter.
Your website is likely to be the very first thing a potential customer or client lays eyes on. As such, the ROI available to you cannot be understated. A premium website introduces, validates and converts. There's over 1 billion websites out there; why not stand out?
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Benefits
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I want my builds to be pixel-perfect.
I strive for neat and optimised designs, using industry-standard box/grid theory and scaleable units. From the sweeping iMac Pro, to the dainty iPhone Mini—your website will look just right.
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I spend most of my time designing and coding, but writing will always be my guilty pleasure.
I try my best to write in a way that is satisfying and compelling. Short, snappy statements. Medium-length phrases, which combine curiosity and clarity. And sometimes, when I am certain the reader is ready, I will conjure a verbal assault of remarkable length—a hail of letters, a slew of sounds, which pierce the mind and burn with the ferocity of a thousand suns.
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A pretty website that neither convinces nor converts is, well, just a pretty website.
Hundreds of thousands of dollars have made their way through websites which I have designed and developed. I have a strong comprehension of sales & marketing and I know what makes people pull the trigger. A winning website can often be the investment of a lifetime.
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Freelancer-juggling wastes time and money.
I am constantly working to raise my 'lowest-common-demoninator' when it comes to designing, writing and coding. In doing so, I hope to position myself as a viable creative partner for your project, capable of doing the work of a whole design agency—at a fraction of the cost.
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No one wants a weak website.
I exclusively build with Webflow, who have a robust and comprehensive security platform built in. Enjoy peace of mind with end-to-end SSL encryption, SOC 2 Compliance®, secure hosting, zero-reliance on third-party plugins & automatic backups, to name just a few.
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Content Management. Redefined.
Some say there’s two stages to life—before you see the power of a Content Management System, and after. The Webflow CMS allows you to populate your website with dynamic content, all natively from the designer. Not only does this save you significant build-time, but allows you to republish content changes in the future without touching a single line of code. Nice.
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Why have a stunning website if it can't then be found?
Webflow gives you fine level control over SEO markup, indexing rules, redirects, meta titles and descriptions. And I write you clean, semantic code that search engine indexing bots can easily parse. The result? Best-practice SEO and a website more likely to be found.
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Candidly, I simply work very hard—which is often the difference.
I know what I can do. More importantly, I know what I cannot.
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Toolstack fanatic, flows systematic.
Webflow can do tons natively, but certain integrations can take your website to the next level. From analytics & targeting tools, to e-commerce and marketing—trusted third-party applications will help you analyse data, sell products and retain customers. I've got you covered.
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Scintillatingly-quick sites. In every sense.
These days, solid site performance is a must-have not a nice-to-have. I take speed tests very seriously, constantly minimising code and optimising assets, in order to keep page bloat to an absolute minimum. Webflow pulls their weight here too—with turbocharged servers and a Tier 1 content delivery network. On the dev side, I work quickly with agile iterations. Swoosh.
I will use this space to state the nicest piece of feedback I've ever received from a client.
"Working with you was like when you're cutting through wrapping paper and the scissors glide."
Praise
Some nice words from nice people.
Please don't hire him..
(..so I can keep him all to myself.)
Henry's work is bloody incredible.
Please don't hire him..
(..so I can keep him all to myself.)
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Working with Henry was a breeze. He's professional, responsive and takes great pride in the product he delivers. His passion for all aspects of development shine through. If you're looking to level up your website and take your brand to the next level, look no further. I recommend him without hesitation.
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I showed everyone at my wedding the work Hen had managed to do for my startup in just 5 days. Lo and behold, he now has a legitimate fan base in Chicago.
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Henry is everything you could want in a web developer. Ridiculously talented, dedicated to his craft and a constant creative energy during the build process. We noticed a strong uptick in leads (and clients) almost immediately.
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Henry’s websites are not only outstanding but his work ethic is immense. It’s not often you find quality and reliability in such abundance—there’s a reason I keep recommending him to anyone looking for a website. Skill, passion, dedication—he’s one of the best freelancers I’ve ever worked with.
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Working with Henry was a dream and the final product is better than we could ever have imagined. I've never met somebody with so much enthusiasm for their craft. Henry produces magic and will bring all of your ideas to life. Thank you for caring as much about our brand and business as we do.
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I wanted the slickest looking site I could get and he blew everyone else out the water with what he delivered. Lovely lad too!
Henry was a wizard.
I wanted the slickest looking site I could get and he blew everyone else out the water with what he delivered. Lovely lad too!
Henry is thoughtful, efficient and enthusiastic, and shows real promise as a writer. He takes constant initiative and would be an asset to any team he works with.
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Henry was brilliant from start to finish, immediately bringing every idea we threw at him to life. He works quick and he works smart. Outside of his obvious talent, he is an emphatically kind and friendly guy. We would recommend him to anyone, unreservedly.
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Process
My systematic, tailored process.
Phase I
Request & Vision
Like all great adventures do, we must first set the scene.
You are able to do this smoothly and efficiently via the project request. The information you provide really helps me to understand whether I am the right person for your creative vision. If I believe that my skillset is certain to do the project justice, I will arrange a video call to meet you (and/or your team). I strive to get back to every project request within 48 hours.
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Phase II
Meeting & Scope
Next, we introduce our heroic protagonists.
The main aim of this initial video call is to establish trust and understanding on both sides. We will discuss precise goals, timeframes & requirements, clarify any questions and plot out a clear and actionable plan going forwards. My favourite part of these calls is meeting people passionate about their project, with grand ideas for manifesting it online.
Phase III
Proposal & Timeline
Once a deal is struck, the quest begins.
Once I have a clear understanding of your project scope, I will create an individual proposal for you. I love working closely with internal design teams, or fleshing out compelling branding & storytelling ideas myself. I charge on a per-project basis, rather than by the hour. This keeps everything transparent and straightforward, as you have a comprehensive overview of the costs and timeline.
Phase IV
Design & Construction
Our heroes embrace the final challenge.
If both parties are content with the proposal, I start my lofi playlist and get to work. I often begin with some rough pencil sketches / UX flowcharts before moving onto the more rigorous code-crunching, copywriting and style mockup elements. You’ll always be kept up to date—clear, responsive communication is at the heart of everything I do.
Phase V
Launch & Handover
Every great adventure must come to an end.
Before launching a client website, I make sure to demonstrate its speed, quality & potency via a series of stress-tests and optimisation-checks. The site itself will be hosted on Webflow’s lightning-quick servers. I only send accompanying design work via channels which either do not compress at all, or utilise lossless compression (eg: WeTransfer), ensuring the quality always remains perfect. I want shipping-day to be a celebration, not a panic.
FAQs
Things I often get asked.
What specific services do you offer?
I specialise in the design and development of premium websites using custom code integrations to add interactivity for the user. Specialist creative consulting is included in every project, however big or small.
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What other services do you offer?
I also offer design mockup, branding kit, 3D-model animation, campaign strategy & copywriting services (these may be within website builds themselves, or as independent projects).
What do you build your websites with?
I exclusively use Webflow for web dev projects, given its industry-leading strengths in code customisation, SEO, hosting, security & design autonomy.
What auxiliary toolstack do you use?
Many projects also benefit from the Adobe Suite and Figma, as well as Blender and Cinema 4D. Ultimately, nothing beats pencil and paper at the start of the design phase—I swear by my Pith™ 260x210mm Pomelo pad.
Can you teach me how to build websites?
If you feel as if you have exhausted the (abundant) free resources out there and would benefit from tailored 1-to-1 tuition, please email hi@hen-ry.com to set up an intro call. I am currently only taking on 1-2 students at any one time and require a minimum time commitment of 8 hours p/month.
How much does a project cost?
Naturally, project costs vary depending on size, timescale & complexity. My current minimum engagement fee is £5000, with the majority of projects ranging between £6000-£10,000. For other independent creative services, I charge £250/£450 per half/full day.
How long does a project take?
Projects, understandably, vary in length—but the majority of my past work has taken between 2 weeks and 2 months.
How does payment work for a project?
I follow the industry standard of 50% upfront and 50% after a successful handover and launch. For international payments, I recommend using Wise, but I am broadly flexible. I am open to (reasonable) performance-based bonuses, or base payment + equity.
Do you work internationally?
Yes! I'm a British-German-Italian born in London, who is very flexible with time zone communications. I have worked with clients based in the US, UK, Canada, Mexico, Belgium, Greece & Italy.
Do you offer discounts?
Of course. I offer a 20% discount for all registered non-profits and student-led projects. I'll also audit your website, at no cost, if you're a new web developer looking for some feedback—just DM me on Twitter @hencubed.
What's your favourite thing about this work?
What's most fun about this work?
I most enjoy telling exciting stories about humans, brands & ideas, through a combination of clean code, engaging copy and thoughtful design. I also get to work with heaps of kind, talented people and help them beep boop their passions onto the internet. I can't really imagine doing anything else.
What's most difficult about this work?
I wrestle with perfectionism at times, which can be difficult. I think a great design philosophy is to lean into 'outstanding', rather than 'perfect'—as I'm not sure perfect really exists, and is ultimately very subjective.
What's your design philosophy?
I ask myself this constantly and my answer changes frequently. Broadly, I think design should delight. I also subscribe to Joe Sparano's school of thought—Good design is obvious. Great design is transparent.
What's your favourite hex code?
It has to be #f5f5f7, but shoutout to #7795b9 & #feccf2.
What's your favourite animal?
This Aussie-Beagle puppy called Bobby.
I mean come on.
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Project Request
Your adventure starts here.
Swiiiish.
That was beautiful.
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